15 Best Toy Stores in NYC You Should Check Out

Wondering where to buy your little ones’ toys in NYC? Worry no more; you’ve come to the right place! Kids can be fussy when it comes to toys, and you have no choice but to get some for them.

Whether you’re looking for electronic, radio-controlled, educational, or any toys for any age, you will find them in NYC toy stores.

If you are looking forward to celebrating your child’s birthday, toys make a fantastic gift for them.

NYC is a hub for multiple excellent toy stores with a handful of choices. I have compiled a list of 15 stores where you’ll find all the toy varieties for your babies. Read on and explore these.

15 of the best toy stores to check out in NYC

  1. Mary Arnold Toys
  2. West Side Kids
  3. FAO Schwarz
  4. Disney Store
  5. Grandma’s Place
  6. Toy Tokyo
  7. Norman & Jules
  8. Kidding Around
  9. Greenpoint Toys
  10. The LEGO® Store Flatiron District
  11. American Girl Place New York
  12. Build-A-Bear Workshop
  13. Little Things Toy Store
  14. PIQ SoHo
  15. Pizzazzz Toyz

1. Mary Arnold Toys

1178 Lexington Ave, New York, NY 10028, United States

Phone: +1 212-744-8510

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Mary Arnold Toys

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For the past 90 years, Mary Arnold Toys has been serving Upper East Side families and kids. It features a vast assortment of toys, games, and the best children’s books.

The store has you covered whether you’re looking for a classic birthday gift or a newborn’s nice toy. With the great experience selling toys and all kids’ goodies, the store’s staff will help you find the perfect one for your little loves.

Its offerings are available for online shopping, but its website only presents a few items so that you can visit the store for a more detailed list.

Store hours are:

  • Monday – Friday 9:30 am-6:00 pm.
  • Saturday 10:00 am-6:00 pm.
  • Sunday 10:00 am-5:00 pm.

2. West Side Kids

498 Amsterdam Ave, New York, NY 10024, United States

Phone: +1 212-496-7282

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West Side Kids

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West Side Kids is a neighborhood store in Manhattan’s Upper West Side. It has been serving the people of Manhattan since Alice Bergen founded it in 1981.

The store has a comprehensive selection of toys and gifts for all kids. If you’re unsure about what you need for your kid, the store toy experts will help you select suitable ones based on age, gender, and purpose.

The products here include toys, games and puzzles, arts and crafts, books, apparel and accessories, and baby gift cards. If you live in Manhattan, this is the store to visit for all your baby’s toy needs.

Open hours

  • Mon – Fri: 11 am – 6 pm
  • Saturday: 10 am – 6 pm
  • Sunday: 11 am – 5 pm

3. FAO Schwarz

30 Rockefeller Plaza, New York, NY 10111, United States

Phone: +1 800-326-8638

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FAO Schwarz

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Probably one of the oldest toy stores in NYC, FAO Schwarz has been operating for the past 150 years when Frederick August Otto Schwarz brought his dream to life. This store has continued to create and keep lasting memories for kids and adults over generations.

It has a massive selection of indoor and outdoor toys, art and craft, games and puzzles, and many other items you’d expect in a toy store.

It features more than 70 brands in its collection. If you’re looking for any toy, you can head to FAO Schwarz and have a great shopping experience here.

Open hours

  • Sunday-Thursday: 11 am-7 pm
  • Friday & Saturday: 11am-8pm

4. Disney Store

1540 Broadway, New York, NY 10036, United States

Phone: +1 212-626-2910

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Disney Store

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Located in Times Square, Disney Store is the perfect destination for your kid’s goodies! It is a branch of the Walt Disney Company, a leading diversified family enterprise with subsidiaries and affiliates globally, featuring its branded goods not only for children but also for adults. Clothes, toys, stuffed animals, and anything to entertain your young ones are all available in this monumental store.

Open hours

  • Sunday-Thursday 10 am-8 pm
  • Friday-Saturday 10 am-9 pm

5. Grandma’s Place

84 W 120th St, New York, NY 10027, United States

Phone: +1 212-360-6776

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Grandmas Place

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Located in Harlem, Grandma’s Place is one of the best spots in NYC to buy your baby’s toys. It’s owned and run by Grandma Dawn, a retired educator and a toy enthusiast dedicated to teaching children the skills they need for their lives to blossom.

The shop has a massive collection of art and craft, toys, books, games, gifts, and puzzles, to name a few.

With grandma’s love for toys, you’ll always find help whenever you’re unsure about the type of toys and other items to get for your kids. You can buy their items online or visit the store for an exquisite experience.

Open hours

  • Mon- Friday 10 am – 7 pm
  • Saturday-Sunday 10 am – 8 pm

6. Toy Tokyo

91 2nd Ave, New York, NY 10003, United States

Phone: +1 212-673-5424

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Toy Tokyo

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The Kawaii-ness in this spot is attractive, not to talk of the collectibles! If you admire the Asian collection of toys, this is definitely the place you need to visit. It has a massive collection of Japanese as well as local anime figures, collectibles, and art and craft toys.

If the items are not attractive enough to you, I’m sure the atmosphere here will keep you coming back. It features Japanese decor and pops with colors, making it a nice looking spot.

You can visit its website and place an order to be delivered right at your door. You can also visit the store for on site shopping any day of the week between 1 pm and 7 pm.

7. Norman & Jules

68 3rd St, Brooklyn, NY 11231, United States

Phone: +1 347-987-3323

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Norman Jules

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In Brooklyn, Norman and Jule is a husband and wife-owned and operated shop founded in 2012.

The two got the idea of creating a toy shop in 2010 when they gave birth to their daughter and moved around looking for responsibly-made toys and clothes in vain.

The shop stocks a collection of high-quality goods for ages between birth to ten sourced globally. If  you’re looking for toys made from eco-friendly materials, those that encourage imaginative and open-mindedness, games that strengthen cognitive and neurological growth, you should think of Norman and Jule.

8. Kidding Around

60 W 15th St, New York, NY 10011, United States

Phone: +1 212-645-6337

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Kidding Around

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Kidding Around is another fantastic toy spot on our list. It’s a family-owned toy store in Chelsea that was established in 1989 and moved to its current location 30 years ago.

The idea that toys rouse creativity and encourage fun and family interaction inspired the owners to open the store.

This toy boutique is packed with games, puzzles, dress-up clothes & educational playthings for all ages. Its items feature more than 10 authentic brands.

If you are here to find ideas about where to source your newborn toys, this is the perfect place to visit, especially if you live in Chelsea and its environs.

Open hours

  • Tuesday-Thursday 10 am-5 pm
  • Friday-Saturday 10 am-7 pm
  • Sunday 11 am-5 pm

9. Greenpoint Toys

738 Manhattan Ave, Brooklyn, NY 11222, United States

Phone: +1 718-383-3437

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Greenpoint Toys

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This monumental store has been a neighborhood toy store in Greenpoint, Brooklyn, for the past 30 years. It’s a family-owned business offering the best quality toys in the market.

Greenpoint Toys has a wide selection of toys from popular brands. This is the place to go if you’re looking for science or specialty toys. Their prices are fair, and the staff are super friendly and always willing to help with any service.

Also, Greenpoint offers free gift wrapping. If you live around Greenpoint and the whole region, try shopping locally from this toy store; luckily, you won’t be disappointed.

Opening Hours

  • Monday – Friday: 10:00 am – 7:00 pm
  • Saturday: 10:00 am – 6:00 pm
  • Sunday: 11:00 am – 5:00 pm

10. The LEGO® Store Flatiron District

200 5th Ave, New York, NY 10010, United States

Phone: +1 212-255-3217

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The LEGO® Store Flatiron District

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LEGO is always a perfect point to shop for your small ones’ toys. Bricks offered at this shop are meant to open their minds and release their potential. In other words, they inspire and develop builders for tomorrow!

Besides brick, LEGO offers many other toys, both modern and from centuries. Some include animals, cars, buildings, games, and many more. You can visit the shop and surprise your little friends with fantastic toys from LEGO today!

11. American Girl Place New York

75 Rockefeller Plaza, New York, NY 10019, United States

Phone: +1 877-247-5223

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American Girl Place New York

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There was no way American Girl Place could miss out on our list. If your girl seems not to get enough of it, you should head to this amazing place. If we were to forget about anything else, only the location of this place would make it outstanding!

Founded in 1986 by Pleasant, American Girl offers products that reflect the real-life world in all its colors, capabilities, and customs. Little girls have a lot to experience at this store other than purchasing their favorite toys.

Getting makeovers to grabbing some favorite snacks or food makes the store worth consideration by any NYC girl parent. You can head to this fantastic place and let your girl have a good time and probably get her favorite toys at any age.

12. Build-A-Bear Workshop

22 W 34th St., New York, NY 10001, United States

Phone: +1 212-863-4070

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Build A Bear Workshop

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An adventure begins immediately when your baby enters Build-A-Bear! Many furry friends are up for grabs; dogs, cats, bears, and so many more.

The store that started as a place where children could build their teddy bears from scratch using step-by-step guides provided has now become one of the most excellent toy stores in NYC.

Children are spoilt for choice at this store due to the vast selection of items on the shelves. They get a chance to pick their favorites, stuff them, dress them and head out.

Another factor making the place even more outstanding is the polite and cooperative staff who will help at any point of the experience. This is indeed a go-to place for all your kid’s toy needs.

13. Little Things Toy Store

159 7th Ave, Brooklyn, NY 11215, United States

Phone: +1 917-909-0987

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Little Things Toy Store

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Little Things Toys in Brooklyn is another toy store worth visiting. It has toys for all kids’ ages. If you are looking for educational toys or sensory development, you can pop in here any time and be sure you’ll find them in their largest numbers.  

You’ll not be disappointed if your little love is a lover of stuffies, craft kits, sleds, games, puzzles, scooters, or anything in between. Head on to Little Things and let your kid have fun picking their favorite stuff.

14. PIQ SoHo

420 Broadway, New York, NY 10013, United States

Phone: +1 646-559-4431

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PIQ SoHo

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Maybe this is it if you’ve not yet found the toy shop near you! PIQ has four locations; in SoHo, Rockefeller Center, Hudson Yards, and American Dream Way. I’m sure you’ll access at least one of these four.

All the shops are packed with designer toys, witty books, playful designs, and all the relevant toys for kids of all ages. You can pass by and get your kids some amazing toys.

15. Pizzazzz Toyz

281 Court St, Brooklyn, NY 11231, United States

Phone: +1 718-596-4744

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Pizzazzz Toyz

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Pizzazzz Toyz is a family owned and run business in Cobble Hill, one of the neighborhoods in Brooklyn. It’s packed with an array of high-quality toys for all ages.

If you want to gift your kid, this is a go-to shop for all your gift ideas. Also, if you’re unsure what to give your kid, the friendly staff here are happy and willing to help you with informed ideas.

This store is a great find for parents who wish to give their babies unique and special gifts. You can pass by and check them out.

Final Word

There are many toy stores in NYC. Our list is meant to help you narrow down your options and find the best stores with the best services. Hopefully, the list was resourceful to you.

But, if you have a favorite store that you feel we should have featured in our list, feel free to share in the comment section below.

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